There is a surge in the number of language learners across the world. A global research firm, HolonlQ, forecasted in 2021 that the language training industry will nearly double in size compared to 2019. The report estimates that the D2C language training industry will expand to reach US$115 billion in 2025.
It is anticipated that online language learning will quadruple in size from US$12 billion to US$47 billion in 2025. English-language courses produce US$43 billion of the major income, thus becoming a major attraction for students willing to study abroad.
Introduction to Gamification, Virtual Reality, and AI:
Travel restrictions in the pandemic led to more students opting for online studies. However, the introduction of gamification, virtual reality (VR), and artificial intelligence (AI) makes online learning more interesting.
Students who are learning languages digitally can:
- Dive deep into VR-rich practises, such as a digital café or a fully immersive 3D debate chamber.
- Unlock badges and rewards as you progress.
- Participate in live chats, tests, and quizzes.
With the help of AI, students can complete their course more happily and smoothly. As per HolonlQ, “1 in 4 people on Earth are active language learners.”
Did you know?
- Students who travel to study a language represent less than 1% of all language learners globally.
- English has become a mandatory part of the national education curriculum in 142 countries.
Some major players in digital language learning are cited below:
- Duolingo Inc.
- Rosetta Stone, Inc.
- Busuu Ltd.
- Cambridge University Press and Assessment
- New Oriental Education and Technology Group
Demand for offline or blended segments will continue to rule out:
It is impossible to immerse yourself completely in the online learning structure. As per reports, the demand for in-person instruction is unlikely to disappear in the coming years. According to ELT providers around the world, there are new adaptations in digital language learning. For instance, English Australia’s spring 2022 survey found that 59% of language schools will provide students with hybrid options. Though 53% plan to give students online classes.