Recent studies indicate that prospective international students are increasingly relying on social media for updates and information regarding studying abroad. To contribute to the provision of information, study abroad consultancies have significantly amplified their presence on social media platforms, actively raising awareness among students about study abroad opportunities.
According to a survey encompassing over 7,000 prospective students, a staggering 90% of respondents utilised social media platforms to research potential universities and enrollment opportunities. Social media serves as a primary tool for students to authenticate the credibility of both universities and study abroad consultancies they are considering for their international study plans.
Taking advantage of the advancements in the digital landscape, both study abroad consultants and students have utilised social media platforms. The consultants, through social media platforms like Facebook and Instagram, are ready to provide crucial information about potential study destinations. Moreover, in recent times, Facebook groups have evolved where aspiring students engage in conversations, share perspectives, and stay updated on developments within the study abroad industry.
Furthermore, the data indicates that a substantial 72% of prospective university students express interest in engaging in instant messaging conversations with admission counselors. This preference highlights the growing reliance on immediate and direct communication channels for obtaining information and guidance regarding university admissions.
Not only this, study abroad consultancies utilise social media to not only highlight popular study destinations but also shed light on often overlooked details crucial for studying abroad. Many aspiring students directly engage with consultants through social media, seeking guidance to prepare for their journey to study abroad.
