Universities have a lot of opportunity to increase their efforts in developing markets like Chile, Peru, Panama, and Ecuador, according to a recent research of the recruitment of Latin American students to the UK.
The investigation, which was carried out by a source, looked at enrollment trends from fall 2023, winter 2024, and fall 2024 using anonymized data from seven UK university partners. The results offer insightful information on Latin American student habits and emphasize how crucial it is becoming to fund undergraduate marketing initiatives in order to get into this increasing market.
According to a source “The main LatAm markets are Brazil, Mexico, and Colombia, but it’s worth allocating resources to developing secondary and tertiary markets, such as Chile, Peru, Panama, and Ecuador, as they are growing and becoming increasingly important.” The analysis revealed that while postgraduate study remains the most popular option for Latin American students in the UK, there is significant interest in undergraduate programs, with 34% of students applying to undergraduate courses. This trend highlights the need for universities to invest in undergraduate strategies, such as partnerships with high schools, to tap into this growing market.
The findings also showed that agent and direct recruitment channels are equally used by students, although there are differences per market. Agents play a key role in Latin American student recruitment, accounting for 50% of enrollments. Developing an engaged agent network is crucial for success in Latin America.
For UK colleges hoping to increase their recruitment efforts in Latin America, the report offers insightful information. Universities may capitalize on the rising demand for UK education in developing Latin American markets by investing in undergraduate strategy, creating an active agent network, and providing specific programs.
Extending operations in developing countries like Latin America can significantly increase recruitment and income as the UK higher education sector continues to negotiate the challenges of Brexit and global competitiveness. Universities in the UK can create focused plans to draw in top talent from this expanding region by knowing the trends and preferences of Latin American students.
